Collection: DYSON

Dyson, the British company that’s building electric cars across the straits, took women’s hair issues seriously enough to devote six years to testing and researching different types of hair and styling habits all over the globe.

It found that women desire body, fullness and movement in their hair, and that there was much room for improvement in styling technology. Among the issues it could help women in styling hair were tangled hair, temperature damage and frizz.